Thursday, July 19, 2007

2007 artwork revealed



Above is the just released poster design for this year's festival. I appreciate its stark simplicity. Although some may call it safe, I've always appreciated the creative use of theatrical imagery, such as the dramatic curtains, rows of seats, and the decorative ceilings - imagery we moviegoers relish. In a day in age of movies on demand, high-def, and elaborate home theaters, it’s more relevant than ever to romanticize the movie theater itself as a destination for adventure. And while it wasn't "safe", the abstract style of last year's design did not appear to be a favorite of recent years...everyone I spoke with thought the wings were eyebrows! It’s a nice image to have as part of my growing TIFF poster collection.

Also announced is the closing night film, EMOTIONAL ARITHMETIC. From the festival website:

Based on Matt Cohen's eponymous novel and adapted for the screen by Jefferson Lewis and Barzman, EMOTIONAL ARITHMETIC is a story of redemption, healing and reconciliation ignited by the reunion of three Holocaust survivors. The film stars Susan Sarandon, Christopher Plummer, Gabriel Byrne, Roy Dupuis, and Max von Sydow.

With its prestigious closing slot and marquee names, it's yet another suggestion of the growing strength and influence of Canadian cinema at this year's TIFF. With offerings in Canada First!, Real to Reel, and Contemporary World Cinema, it's really shaping up to be a strong lineup, gala or no gala.

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